BRUNO
MOSCARDO
Hello, I'm Bruno Moscardo
Senior Designer specialized in Growth & Visual Strategy. I build high performance web experiences that turn visitors into users, bridging the gap between Brand and Product.
Visual Strategy meets Business Growth.
I design for conversion, not just aesthetics. I focus on solving business challenges by crafting high-performance web experiences that turn visitors into customers.
My process is fast and data-driven, bridging the gap between Brand storytelling and Performance Marketing goals to ensure every pixel drives metrics.
As a Senior Growth & Visual Designer, I build flexible web systems and landing page frameworks that accelerate campaign launches and maximize ROI.
PRODUCT FOCUS. DESIGN SCALE. BUSINESS GROWTH.
White Label Casinos
Senior Product & Visual Designer
2024 -2025
- End-to-End Venture Building: Led the complete launch of new iGaming brands, like Quacksino, owning the entire process from naming and visual identity definition to the final high-fidelity platform UI.
- Platform UI Architecture: Designed the complete end-to-end interface for the flagship brand (Quacksino), creating a robust component library that balanced complex betting functionality with an intuitive, gamified user experience.
- Lifecycle & Retention Strategy: Applied a data-driven framework to validate key features, leading to significant early adoption and increased user trust.
Booming Games
2023 - 2024
- Global Rebranding & Web Ecosystem: Directed the complete corporate identity overhaul and website redesign, establishing a scalable visual system that unified the brand presence across international markets.
- High-Stakes Campaign Strategy: Orchestrated the 360° visual launch for major partnerships (e.g. Ronaldinho Gaúcho), delivering high-converting assets across social media, landing pages, and large-scale offline events.
- High-Velocity Game Launches: Managed the bi-weekly go-to-market lifecycle for all new game releases. Created the Marketing strategy, designing and delivering the full asset suite, Landing Pages, CRM Emails, and Social Media, every 15 days, ensuring consistent user acquisition and retention.
XP Inc.
2018 - 2022
- Growth Strategy & IPO Milestone: Led acquisition design across all brands (XP, Rico, Clear) and executed critical visual assets for the historic XP Inc. IPO on Nasdaq, directly supporting the group's global market expansion.
- Expert XP & Content Ecosystems: Directed the 360° visual experience for Expert XP, world’s largest investment festival, and unified this authority across digital content hubs like Riconect to maximize user engagement.
- Product Go-to-Market: Managed high-frequency visual launches for strategic products, including Credit Cards and Global Account, translating complex financial features into clear, high-conversion consumer benefits.
GuiaBolso
Interaction Design & Motion
2018
- App Micro Interactions: Designed and implemented core interaction and motion language, improving overall app usability and perceived quality.
- Performance Creative: Developed high-impact motion patterns for user onboarding, translating complex financial concepts into clear visual storytelling.
- Motion Systems: Defined the motion language rules for both iOS and Android platforms, ensuring a scalable and consistent user experience across the entire product.
APIS3
Agile & Multidisciplinary Design
2017 - 2018
- Agile & Multidisciplinary Design: Led the high-fidelity visual design and prototyping efforts for core web products and exclusive event platforms.
- Cross Functional Alignment: Acted as the design lead in cross functional teams, translating high-level business requirements into feasible technical solutions.
- Visual Product Launches: Developed the visual strategy for product launches and marketing campaigns, significantly increasing brand volume and conversion.
Booming Games Global Site
Complete redesign of the corporate gaming platform. Transformed a legacy B2B catalog into an immersive, high-performance brand experience that reflects their global ambition.
My Work
Selected work demonstrating how I bridge complex business requirements with intuitive visual design systems to drive measurable growth. See More
Rico's Carnival Campaign
To make some buzz and celebrate Rico launched this campaign with a famous Brazilian samba singer.
Explore Full Portfolio
Selected work demonstrating how I bridge complex business requirements with intuitive visual design systems to drive measurable growth.
Ronaldinho Partnership
Booming Games formalized a partnership with football legend Ronaldinho Gaúcho
R² - Automated Wallet
Rico's artificial intelligence. That helps you to invest in variable income in a simple and easy way.
Skills
Core stack amplified by AI workflows for speed and precision.
Product & Systems Tools
Building scalable design systems, advanced auto-layout component libraries, and ensuring pixel-perfect developer handoff.
Visual & Motion Craft
Creating high-fidelity brand assets and meaningful micro-interactions that elevate the user experience, driving engagement and reinforcing brand value across digital touchpoints.
AI & Strategy Workflows
Leveraging an adaptive and agnostic AI stack for rapid iteration and concept validation, constantly integrating new models to reduce time to market.
Beyond the Pixels
Fuel, perspective, and past lives.
Head Chef (The Irish Chapter)
During a sabbatical in Europe, I swapped pixels for pans. In just 12 months, I grew from a kitchen assistant to Head Chef. It was a masterclass in leadership and pressure, but I hung up the apron because I missed solving problems with Design.
Specialty Coffee Addict
My daily ritual. I appreciate the precision and variables behind a perfect extraction almost as much as drinking it.
Drone Pilot & Explorer
Capturing the world from above. Flying teaches me about composition, scale, and finding new angles in familiar places.
The Brazilian Pizza Debate
My absolute favorite food. Specifically the Brazilian classic: Broccoli, Bacon, Fried Garlic, and Catupiry cheese. It might sound exotic to purists, but it’s a masterpiece.
Academic Foundation
Graduated from one of Latin America's top Creative & Business schools. This marketing-centric education shaped my ability to merge brand strategy with high-fidelity product interfaces
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